After months of waiting for Kate Middleton to go into labor with the royal baby, the world waited several more hours waiting for the firstborn child of Prince William and Kate to arrive. While some went about their day and others stayed glued to the CNN correspondent on “baby watch” outside the hospital, many brand advertisers were eagerly working behind-the-scenes, ready to capitalize on this major event penetrating international popular culture and news. Here are some of our favorite samples from the first brands to interject themselves into the royal baby conversation on Monday. What can pharma marketers learn from this? Stay mindful of opportunities to jump on major trends and conversation, where possible and relevant. Your product may not relate to the royal birth, but there are major events all the time that intersect with your community. Check out how these brands were ready for the royal birth:
Oreo
Delta
Starbuck’s UK
Charmin
Hostess
Nintendo
Oasis Fruit
ABC Family
Coke
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Offering healthcare companies the highest level of strategic and creative marketing for specialty pharmaceutical and biotech products, medical devices, diagnostics, and OTC brands, Brandkarma is a champion of intense engagement, measuring its achievements by its clients’ success.
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Ken is a great deal more than just the president of a medical communications company. He is something of a hybrid. He’s part marketing manager, part creative director, and part copywriter. To the chagrin of his peers—but to the delight of his clients—Ken is a consummate perfectionist. As a former creative director for a high-end consumer agency, he challenged his creative teams to go beyond the mundane to produce work with real creative impact, something he’s just as fervent about today. From producing and directing TV commercials, to launching DTC and Rx-to-OTC switches, Ken brings his clients a world of experience in OTC pharmaceuticals as well as business, lifestyle, and high-end consumer products and services. Whether huddled with clients behind a mirror in a market research center in Houston, facilitating a strategic workshop in Madrid, or developing a global campaign either in the New Jersey or California office, Ken is always fully engaged, bringing “bestness” to all areas of his hectic but full life.
