All eyes are on Twitter as both the company itself and legions of salivating marketers try to figure out just what advertising will look like on the hot microblogging site. Of course, advertising is nothing new to Twitter — whether it is legit marketing or sneaky spam ads — but there is no official advertising model just yet. And when there is? What will that mean for pharma marketing? How exactly does one fit fair balance copy within 140 characters? Won’t we just wind up sounding like a bunch of lolcats?

Is this what pharmaceutical ads will look like on Twitter?

New treatment for twitterpations: TWEETMENT™—Clinically proven to cut Twitter notifications by up to 40%. Learn more:

@DDMAC: Sorry that last tweet lacked a fair balance.

New TWEETMENT  for overactive Twitter-use. ISI: AEs incl illtwitteracy, diminishing nest ass, and @AshtonKutcher withdrawal. Pls see full PI.

We may have our work cut out for us.