The Brandkarmantra advocates 3 modalities to approach and manage any situation, task or obstacle. Using positive energy, we align everything we do with the creative power of the universe.

These modalities are acceptance, enjoyment and enthusiasm. At Brandkarma we are vigilant in ensuring that one of these modalities operates whenever we are engaged in doing anything at all—from the simplest task to the most complex.

Whenever we are dealing with a situation or a task that one simply cannot enjoy doing, we at least accept that this is what we have to do. Acceptance means: this is what this situation, this moment, requires me to do, and so I do it willingly. For instance, I don’t know of anyone who would be able to enjoy changing a flat tire at night in the pouring rain in the middle of nowhere, let alone be enthusiastic about it. But we can bring acceptance to it. Performing an action in the state of acceptance means you are at peace while you do it, which relieves any underlying negative energy.

The peace that comes from acceptance turns into a sense of “aliveness” when you actually enjoy what you are doing. What a novel idea, right? Joy is the dynamic aspect of being alive. Expansion and positive change is much more likely to come into your life if you can enjoy what you are doing already, instead of waiting for change so that you can start enjoying what you do; in other words, the “wait to start living syndrome.” We don’t ask our mind for permission to enjoy what we do, because all we would get are plenty of reasons why we can’t enjoy it. “Not now,” the mind will say. “Can’t you see I’m busy? There is no time. May be tomorrow you can start enjoying…” That tomorrow will never come unless you begin enjoying what you are doing now. This is a spiritual practice that brings empowerment and creative expansion into our work. We are very lucky to be in an industry in which we can enrich the lives of many others through our creative action and work.

Enthusiasm is the deep enjoyment of what we do, plus the added element of a goal or a vision to work toward. When you add a goal to the enjoyment of what you do, the energy-field or vibration frequency changes. At the height of creative activity fueled by enthusiasm, there will be enormous intensity and energy behind what you do. You will feel like an arrow that is moving toward the target—and enjoying the journey. As Ralph Waldo Emerson once said, “Nothing great has ever been achieved without enthusiasm.”