Don’t get me wrong, I love it all, but I have to admit, I can’t get used to the amount of work it takes to keep up with the social media outlets I am interested in. All the connections, all the reading, all the commenting—it has become a second job. I don’t know how the kids do it—but, they do. I watch my daughter texting and IMing while she is on Facebook and has the TV on. You will note I did not say she is watching TV; she is sort of taking it in by osmosis. It is incredible how the Gen Y-ers and younger have developed the ability to take in multiple medias at one time. I, however, am not a Gen Y-er—not even close. For me, it is hard work. I would love to hear from those of you like me, who struggle to keep connected, plus work a job and interact with family. Write in with suggestions, PLEASE!
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Ken is a great deal more than just the president of a medical communications company. He is something of a hybrid. He’s part marketing manager, part creative director, and part copywriter. To the chagrin of his peers—but to the delight of his clients—Ken is a consummate perfectionist. As a former creative director for a high-end consumer agency, he challenged his creative teams to go beyond the mundane to produce work with real creative impact, something he’s just as fervent about today. From producing and directing TV commercials, to launching DTC and Rx-to-OTC switches, Ken brings his clients a world of experience in OTC pharmaceuticals as well as business, lifestyle, and high-end consumer products and services. Whether huddled with clients behind a mirror in a market research center in Houston, facilitating a strategic workshop in Madrid, or developing a global campaign either in the New Jersey or California office, Ken is always fully engaged, bringing “bestness” to all areas of his hectic but full life.
