Now this is our idea of pharma: earlier this winter, a pharmacy by superstar designer Karim Rashid opened in Belgrade, Serbia, and it’s a far cry from your local CVS.
Medicine’s journey through the body served as inspiration for the project, according to Rashid. I think Oaza Zdravlja pharmacy would inspire me to forget my sniffles for a few minutes when stopping by to pick up my Tamiflu.
The design may not be to everyone’s taste, but you can’t deny that it is refreshing to see such an innovative approach. There’s no reason a pharmacy needs to be sterile, at least figuratively speaking. And that’s exactly our approach to pharma: it’s serious subject matter, but that doesn’t mean we can’t have a little fun with it. And there’s no question in our minds that a big visual impact drives customer preference. Rashid’s design demonstrates a keen understanding of the need to “own the minds” of his audience. The importance of this can’t be stressed enough. I know where I would fill my scripts if given a choice between Rashid’s appealing apothecary and the bland, beige drugstore around the corner.
RELATED TOPICS
Ken is a great deal more than just the president of a medical communications company. He is something of a hybrid. He’s part marketing manager, part creative director, and part copywriter. To the chagrin of his peers—but to the delight of his clients—Ken is a consummate perfectionist. As a former creative director for a high-end consumer agency, he challenged his creative teams to go beyond the mundane to produce work with real creative impact, something he’s just as fervent about today. From producing and directing TV commercials, to launching DTC and Rx-to-OTC switches, Ken brings his clients a world of experience in OTC pharmaceuticals as well as business, lifestyle, and high-end consumer products and services. Whether huddled with clients behind a mirror in a market research center in Houston, facilitating a strategic workshop in Madrid, or developing a global campaign either in the New Jersey or California office, Ken is always fully engaged, bringing “bestness” to all areas of his hectic but full life.
