Hearing from HCPs, patients, and caregivers over the years is increasingly beneficial to understanding the need for optimal patient management, especially for the rising incidence of chronic diseases. I recently came across a shattering statistic on a CDC webpage that said, “Chronic diseases cause major limitations in daily living for almost 1 out of 10 Americans or about 25 million people.”¹

Chronic and debilitating conditions, such as irritable bowel syndrome (IBS) or inflammatory bowel disease (IBD), are haunting for most because they continue to be undiagnosed or misdiagnosed. For years, the GI category has been chock-full of diagnostic tests and treatments that may or may not be working. Like any other specialties, it’s a trial and error approach. Meanwhile, there are so many patients still being tossed between different doctors while suffering. Their limitations are vast and deteriorate their bodies and their lives. From mapping out bathroom routes to devastating episodes in public, these patients are desperate for help. All while insurance companies may not permit them to see specialists.

As difficult as it is to hear the harsh realities of our industry, it is simultaneously a poignant validation of my team’s purpose and goals. We choose to immerse ourselves in helping patients better understand their condition while advocating that HCPs prescribe the effective choice. Despite the hiccups and barriers that pop up, we never lose sight of why we do what we do. With our client’s vision, we want to find creative means to help people. Be a part of the solution. And use our expertise and passion to impact those who are suffering.

What better thing to do with a medical background than to raise hope? Help HCPs heal patients. And make even a little difference in the world.

Reference:
1. Chronic disease prevention and health promotion. Centers for Disease Control and Prevention Web site. http://www.cdc.gov/chronicdisease/index.htm. Accessed November 5, 2012.

Ken is a great deal more than just the president of a medical communications company. He is something of a hybrid. He’s part marketing manager, part creative director, and part copywriter. To the chagrin of his peers—but to the delight of his clients—Ken is a consummate perfectionist. As a former creative director for a high-end consumer agency, he challenged his creative teams to go beyond the mundane to produce work with real creative impact, something he’s just as fervent about today. From producing and directing TV commercials, to launching DTC and Rx-to-OTC switches, Ken brings his clients a world of experience in OTC pharmaceuticals as well as business, lifestyle, and high-end consumer products and services. Whether huddled with clients behind a mirror in a market research center in Houston, facilitating a strategic workshop in Madrid, or developing a global campaign either in the New Jersey or California office, Ken is always fully engaged, bringing “bestness” to all areas of his hectic but full life.