BRANDKARMA THOUGHTS

Part 1: The ACA, Dr. Donald Berwick, and Inspiring Change in Behavior

The Affordable Care Act. Some love it, some hate it, and some, quite frankly, don’t understand it. Certain aspects of the new legislation, such as affordability, coverage, and payment, have […]

HealthTap connects patients to doctors and represents great opportunity for pharma

Patients and caregivers consult a number of resources when seeking health-related information and making important health-related decisions. Pharmaceutical firms have always known how important it is to foster such information […]

HealthTap connects patients to doctors and represents great opportunity for pharma

Patients and caregivers consult a number of resources when seeking health-related information and making important health-related decisions. Pharmaceutical firms have always known how important it is to foster such information […]

The critical success factor for peer-to-peer presentations is the content delivery

Think of the last speakers’ training meeting you attended, or perhaps organized. As always, prior to the live meeting, draft presentations and key references are supposed to be shipped before […]

Are you down with demand for digital?: Part 2

The robo doctor will see you now A estimated 88% of physicians are now using mobile technology to facilitate some sort of patient care. Those who fear that digital technologies […]

Are you down with demand for digital?: Part 1

Healthcare is in the middle of a digital revolution and there’s no stopping it. Company startups are exploding onto the scene, and their management and R&D teams aren’t burgeoning with […]

Every little bit helps

Hearing from HCPs, patients, and caregivers over the years is increasingly beneficial to understanding the need for optimal patient management, especially for the rising incidence of chronic diseases. I recently […]

Doors to patients can often be blocked — or completely unlocked — by caregivers

I was doing some online research recently and came across something in an article about caregivers and Alzheimer’s disease that really struck a chord. The author, Dr. Richard S. Isaacson, […]

Growing trend in online advisory boards

I recently participated in an online advisory board. As a long-term supporter of advisory boards, I was impressed by the level of collaboration taking place in this digital platform. After […]

Different blog name. Same great rants.

The Core Nation has provided clients with the highest level of healthcare marketing services for 21 years. Most recently, the CoreNationRants blog has offered our readers industry insights from thought […]