Insights From Twitter at the Marketing Optimization Summit
The best insights and stats shared on Twitter during the conference.
BRANDKARMA THOUGHTS
5 Free Internet Tools to Help Pharma Marketers Listen
By utilizing a variety of paid and free listening techniques, one can discover valuable information, including side effects, concerns, competition, product advocates, product opponents, and more.
Part 1: The ACA, Dr. Donald Berwick, and Inspiring Change in Behavior
The Affordable Care Act. Some love it, some hate it, and some, quite frankly, don’t understand it. Certain aspects of the new legislation, such as affordability, coverage, and payment, have […]
HealthTap connects patients to doctors and represents great opportunity for pharma
Patients and caregivers consult a number of resources when seeking health-related information and making important health-related decisions. Pharmaceutical firms have always known how important it is to foster such information […]
Are you down with demand for digital?: Part 2
The robo doctor will see you now A estimated 88% of physicians are now using mobile technology to facilitate some sort of patient care. Those who fear that digital technologies […]
Are you down with demand for digital?: Part 1
Healthcare is in the middle of a digital revolution and there’s no stopping it. Company startups are exploding onto the scene, and their management and R&D teams aren’t burgeoning with […]
Doors to patients can often be blocked — or completely unlocked — by caregivers
I was doing some online research recently and came across something in an article about caregivers and Alzheimer’s disease that really struck a chord. The author, Dr. Richard S. Isaacson, […]
Growing trend in online advisory boards
I recently participated in an online advisory board. As a long-term supporter of advisory boards, I was impressed by the level of collaboration taking place in this digital platform. After […]
Different blog name. Same great rants.
The Core Nation has provided clients with the highest level of healthcare marketing services for 21 years. Most recently, the CoreNationRants blog has offered our readers industry insights from thought […]
Labels are for clothes, not people
It is always dangerous to pigeonhole patients into one broad category because you run the risk of alienating them, as evidenced by a recent New York Times article that illustrates […]
