“If we put the patients at the center of our decision, the prospects will follow. It has to happen at launch, at R&D, [throughout]. We have to understand patient needs from the very beginning. It improves adherence, health outcomes, and the bottom line.”
The paradigm of the doctor-patient relationship is undergoing more change now than it has in decades, if not centuries. Patients had always entered the doctor’s office equipped with little to no knowledge, ready to take the word of their physician as gospel. But things have changed.
A Twitter chat of leading thinkers in healthcare discussed the increasing role of the patients in directing healthcare decisions.
